The past year has been a whirlwind, or just a normal year, sometimes it’s hard to tell. I had some technical difficulties with the blog, some work difficulties (in that, I had to) and ultimately some time difficulties – in that, I didn’t have time to update anything longer than 140 characters on Twitter. I took a couple of screenwriting courses, wrote two spec scripts and one original, and because of work, had the opportunity to work on some very cool things.
As I ease back into this, I wanted to share a couple of those very cool things that I’m especially excited to have been a part.
This is what it looks like when you’re happy
on set being boss.
Branded Content: CMT Music Awards 2016 + Aveeno
I work on a lot of branded content and to be honest, it’s some of my favorite work, and not just because there’s usually very cool talent (like country artist Cam). Branded content is an opportunity to engage with viewers by connecting them with brands that fit their lifestyle, plus the idea is that it’s mutually beneficial for all involved. That was exactly the idea I tried to communicate in writing this Aveeno piece, which had very few script revisions. It’s rare to be one and done, but as an Aveeno user and about the same age as Cam, sometimes it just clicks.
The spot was shot by the awesome Dave Ogle, a great DP in Nashville who also shot a spot I wrote and produced last year for CMT’s Next Women of Country + Toyota. We edited in house at CMT and gratefully, were able to use Cam’s single at the time “Mayday”. Honestly, I might be most proud of the line “hanging with my best gal” which is something I say all the time, and always in reference to my own puppy.