Have you seen Honda’s new interactive ad? Created by Wieden + Kennedy London, The Other Side is a “double-sided story” on YouTube, that allows users to alternate between two parallel storylines when you hold down the R key. The premise is essentially about who you are when you drive – are you the responsible Father-type in the cool and family-friendly Honda Civic or are you the rebel without a cause, raisin’ Hell and speeding away in the sportier Civic Type R?
What’s great about this spot is not simply that it’s interactive – though, that’s primarily the reason I sent it around — but that the focus doesn’t shift from the car. It feels like you’re jumping from a film to a video game and back again. It’s an intriguing way to utilize marketing dollars since you ultimately generate three individual spots. I’m posting the trailer below – but you really need to go to YouTube and check it our yourself (the function will only work on the dual spot).