(c) Samantha Storey 2014

“Creativity has to start somewhere, and we are true believers in the power of bracing, candid feedback, and the iterative process — reworking, reworking, and reworking again, until a flawed story finds its throughline or a hollow character finds its soul” – Ed Catmull, Creativity Inc.

I’m reading Ed Catmull’s Creativity, Inc. this month for a business/brand related book club at work. Our past books (StoryBrandingContagious) have been interesting, sure, but this book is excellent, particularly if you’re in the business of being creative. I’m less than halfway in (so, this isn’t a full-on review), but I’m already taking loads of notes and underlining every few pages. This is essentially a guide of the computer scientist/animator/filmmaker and President of Pixar Animation Studios’s successes, failures and best practices that’s heavy on insight and (thankfully) light on bullshit.

(The picture above is my sister, Sarah, on our trip to Los Angeles in August. It was incredibly hot, and we were perhaps gluttons for punishment in attempting the Hollywood Hike – but it did serve up some incredible views)


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