I saw Michael Shainblum’s “Mirrorcity” featured on Mashable the other day, and it captivated me quickly.  Kaleidoscopic-type design is incredibly visual and the combination of that technique with time lapse has created a pretty stunning video.  He’s even created a Behind the Lapse series to showcase what he calls the “art and craft of timelapse” – a concept at which I scoffed at first, but found myself playing again and again because as is easily visible in any of Shainblum’s videos – there really is an art and craft of timelapse.

“I wanted to create a video that was completely out of the norm. I wanted to showcase something unique and artistic, which takes Timelapse photography into a more abstract direction” his Vimeo page reads. “Many people visit these large cities every day, and all of these places have been shot and filmed, but I wanted to emulate these urban landscapes in a way that nobody has even seen before. I wanted to put man-made geometric shapes, mixed with elements of color and movement to create less of a structured video, and more of a plethora of visual stimulation. “

As I mentioned in a previous post, I’ve been researching media for an upcoming project and have been gravitating towards geometric and kaleidoscopic graphic designs. Research is the easy part. The hard part can be putting that inspiration to work and creating something new that builds on that inspired base. Kaleidoscopic design isn’t new – Jonas Odell directed Goldfrapp’s “Strict Machine” music video in 2009 and his work for Absolut in 2005 still feels too soon to show. Even a search for “Kaleidoscopic video” delivers some 1.1 million results – so it’s out there, and it’s videos like these that really take it to a new place.

What do you think? Trend you like or are you over it?


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