In an effort to push herself creatively, student and designer Meg Jannott, came up with the idea to reimagine the branding concepts of past Presidents of the United States. With the U.S. Presidential election so close at hand, it’s not only a topical, but a history lesson as well. These are a few of my favorites, though, as you can tell when you visit her still-in-progress work, it’s very difficult to choose.

In an article from FastCoCreate, Jannot says: “My inspiration for these is drawn primarily from whichever president I’m working on. I start by researching the president and then I try to find out any of their traits or characteristics that I can exploit in the design and typography.”

Check out more of Meg’s presidential branding on her tumblr:

“This picture shows “FDR and Fala, out for a ride”. Fala was a famous Scottish Terrier, the beloved dog of U.S. President Franklin D. Roosevelt. One of the most famous presidential pets, Fala captured the attention of the public in the United States and followed Roosevelt everywhere, becoming part of Roosevelt’s public image. His White House antics were widely covered in the media and often referenced both by Roosevelt and his wife, Eleanor Roosevelt. Fala survived Roosevelt by seven years and was buried alongside him. A statue of him alongside Roosevelt is prominently featured in Washington, D.C.’s Franklin Delano Roosevelt Memorial, the only presidential pet so honored.” – Meg Jannott

This photo depicts NASA Deputy Administrator Robert Seamans, Dr. Wernher von Braun and President Kennedy at Cape Canaveral. Dr. Wernher von Braun explains the Saturn Launch System to President John F. Kennedy. In a time of uncertainty at home and abroad, an American president proposes bold new steps in the exploration of space.He calls for “longer strides” which “may hold the key to our future here on Earth.” – Meg Jannott

Harry Truman was once quoted as saying, ‘I never gave anybody hell … I just told the truth, and they thought it was hell.’ Harry Truman was known as a blunt, honest man. He told people exactly what he thought for better or worse. He called it like he saw it, and didn’t take any “bull” or dishonesty from anybody. That combination of honesty and bluntness in a place like Washington, D.C. left a perception of a man you would ‘give people hell.’” Meg Jannott


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